Alex is a senior design strategist for The Cause Collective & Healthy Families South Auckland. He is passionate about intergenerational impact amongst social issues that face New Zealand - Education, Entrepreneurship, Urban Development and Environment.

He has reformed his design practice through his experiences of being immersed in the start-up business world, working in decentralised teams of entrepreneurs, to shifting his focus in disrupting systems-level change within the government sector. Reclaiming his indigenous roots his calling has led him to bring whakapapa and wairua into his core practice of design and urban placemaking.

Descendent of Te Āti Haunui-a-Pāpārangi of Whanganui and the village of Lakepa in Niue.